Job Description

Paid Search & Paid Media Manager part time

Position Overview

We are seeking an experienced Paid Search & Paid Media Manager to manage and optimize advertising campaigns across Google Ads, Meta Ads, and other paid social platforms .

This role is responsible for driving measurable results through paid media, including lead generation, cost-per-lead improvement, conversion growth, and overall campaign profitability. The ideal candidate is highly analytical, hands-on inside advertising platforms, and comfortable managing multiple client accounts and significant advertising budgets.

Experience working with law firms, professional services, or other lead-generation businesses is strongly preferred.

Key Responsibilities

• Manage and optimize Google Ads campaigns, including Search, Performance Max, Display, YouTube, and remarketing.
• Manage paid social campaigns across Facebook, Instagram, LinkedIn, TikTok, and other relevant platforms .
• Develop campaign strategy based on client goals, markets, competition, and budgets.
• Conduct keyword research, audience targeting, competitor research, and campaign planning.
• Build and optimize campaigns focused on generating qualified leads at an efficient cost.
• Monitor budgets, bids, search terms, audiences, placements, and conversion performance.
• Create and test ad copy, creative concepts, landing pages, offers, and calls to action.
• Continuously improve CPL, CPA, conversion rate, ROAS, and overall campaign performance .
• Identify underperforming campaigns quickly and implement corrective strategies.
• Manage conversion tracking using Google Ads, GA4, Google Tag Manager, Meta Pixel, and related tracking tools.
• Review lead quality, not simply lead volume, and optimize campaigns based on actual business outcomes.
• Prepare clear performance reporting and communicate recommendations to internal teams and clients.
• Stay current on changes to Google, Meta, AI-driven advertising, attribution, privacy, and paid media best practices.
• Collaborate with SEO, content, social media, web development, and account management teams.

Qualifications

• 7+ years of hands-on experience managing paid search and paid social campaigns.
• Advanced experience with Google Ads and Meta Ads Manager .
• Demonstrated ability to manage lead-generation campaigns and improve cost per acquisition.
• Strong understanding of campaign structure, bidding strategies, keyword targeting, negative keywords, audiences, remarketing, and conversion optimization.
• Experience with GA4, Google Tag Manager, conversion tracking, and attribution .
• Strong analytical skills and ability to make decisions based on data.
• Experience managing multiple accounts and campaigns simultaneously.
• Excellent attention to detail and budget management.
• Strong written communication skills, particularly for developing effective advertising copy.
• Ability to work independently while collaborating with a larger marketing team.

Preferred Experience

• Experience managing advertising for law firms or other highly competitive local-service businesses .
• Experience with Google Local Services Ads.
• Experience managing large monthly advertising budgets.
• Experience with landing-page and conversion-rate optimization.
• Familiarity with CallRail, CallTrackingMetrics, CRM systems, and lead attribution.
• Experience with platforms such as LinkedIn Ads, TikTok Ads, Microsoft Ads, and YouTube.
• Experience using AI tools to improve campaign research, ad development, analysis, and optimization.

What Success Looks Like

The Paid Search & Paid Media Manager will be evaluated based on the ability to:

• Generate qualified leads consistently.
• Reduce cost per qualified lead and acquisition.
• Improve campaign conversion rates.
• Effectively manage and allocate client advertising budgets.
• Identify opportunities to scale successful campaigns.
• Maintain accurate conversion and attribution tracking.
• Clearly explain campaign performance and recommended strategy.
• Produce measurable business results rather than focusing solely on clicks, impressions, or traffic

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